Freeletics
Business Impact
The redesigned video architecture transformed production from months to weeks while dramatically reducing costs. The localization process became nearly instantaneous, enabling rapid global expansion.
This shift from manual processes to scalable systems fundamentally changed the company's ability to respond to market demands, proving that strategic design thinking drives measurable business acceleration.
Testing The Experience
Players must avoid viruses and collect rings during gameplay, all while performing the assigned exercise with correct range of motion
Experience Comparison
Old
New
Process & Discovery
Starting from a comprehensive stakeholder audit, we mapped every constraint and opportunity across the organization.
Through iterative user research and testing, we systematically tackled each challenge while uncovering new possibilities. This thorough process ensured every decision was validated and no opportunity was missed.
