Nine licensed exercise videos expired. We not only reshot them, I redesigned how every video gets made, in parts, so the production cost dropped.

Four apps had to become one. After rebuilding the same experience three times, our team made it modular, so a new training journey no longer meant a new build.

New customers spent weeks deciding which software each team needed. I prototyped two setup models, tested both, and shipped the one that got people to their first task fastest.

A phone app, a TV game and connected dumbbells had to feel like one product. Two crews built it in parallel, and we tested the whole thing end to end every two weeks.