Propstack
Capturing Market Through Mobile
When Propstack aimed to position itself as the modern alternative for real estate CRMs in Germany.
While 30% of realtors' work happens on the go showing properties and meeting clients, competitors offered no functional mobile solutions.
Full Redesign
A complete mobile app overhaul focused on creating a scalable design system with reusable components to ensure consistent user experience across all realtor workflows.
Scalability at It's Core
B2B Research Constraints
B2B user research for busy realtors required creative approaches.
We partnered with realtors who worked closely with the company as proxy users, combined this with existing platform usage data, and applied logical frameworks to determine which features belonged in mobile workflows versus desktop only tasks.
This hybrid research method helped us prioritize the mobile experience without extensive direct user access.
